About Thuiswinkel.org

Buying and selling goods and/or services will take place radically differently in 2020. Online and offline will have been integrated into digital commerce. Consumers are expected to explore both national and international markets, primarily through digital channels, and buy goods and services wherever and whenever they want. Our objective is to improve trust in distance selling and to make cross-border trading easier. 

Thuiswinkel.org is the inspiring digital commerce network that helps companies, entrepreneurs and their employees to become more successful. We offer relevant and practical solutions through lobbying, the “Thuiswinkel Waarborg Keurmerk” trustmark, knowledge, research and education.  primarily through digital channels, and buy goods and services wherever and whenever they want. Our objective is to improve trust in distance selling and to make cross-border trading easier.

logo Thuiswinkel WaarborgMore than just a trustmark for online shops

Consumers especially know us because of our Thuiswinkel Waarborg Keurmerk trustmark. This trustmark, which online shops can only receive after finishing our certification process, stands for safe and trustworthy online shopping. It is not without reason that 90% of Dutch consumers are familiar with our trustmark logo. 

However, as a national e-commerce association, we do much more than just issuing a trustmark. We represent the interests of online shops on a national and international level. In addition, we support our members through free legal advice, research studies, our network, knowledge exchange, education and our review system. Finally, through our brand new Thuiswinkel e-Academy, we want to help our members’ employees to become better professionals.

Thuiswinkel.org’s members

Thuiswinkel.org has over 2,100 members that sell products and services online to consumers. They work in all kinds of branches, including home & garden, fashion, travel, IT, insurance, consumer electronics and sport/toys The combined turnover of our members represents 70% of Dutch online consumer spending. Because of this representativeness, Thuiswinkel.org is an important conversation partner for policymakers and stakeholders. 

Become a member of Thuiswinkel.org

Naturally, international online shops are more than welcome to join Thuiswinkel.org, as long as they comply with the Dutch law and regulations. Please note: the certification process of Thuiswinkel.org is in Dutch. For more information about the membership, please contact

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