Tekstversie afbeelding ShoppingTomorrow Consumentenonderzoek

Average expected online share in value in 2023 per product category

Media & entertainment

Online shares in value Jan - June '18: 57%
Expected online share in value in 2023 per product category according to consumers: 51%
Expected online share in value in 2023 per product category according to experts: 70%

Computer & Accessories

Online shares in value Jan - June '18: 52%
Expected online share in value in 2023 per product category according to consumers: 48%
Expected online share in value in 2023 per product category according to experts: 68%

Telecom

Online shares in value Jan - June '18: 45%
Expected online share in value in 2023 per product category according to consumers: 59%
Expected online share in value in 2023 per product category according to experts: 67%

Toys

Online shares in value Jan - June '18: 48%
Expected online share in value in 2023 per product category according to consumers: 39%
Expected online share in value in 2023 per product category according to experts: 60%

Consumer Electronics

Online shares in value Jan - June '18: 32%
Expected online share in value in 2023 per product category according to consumers: 44%
Expected online share in value in 2023 per product category according to experts: 53%

Footwear & Lifestyle

Online shares in value Jan - June '18: 32%
Expected online share in value in 2023 per product category according to consumers: 44%
Expected online share in value in 2023 per product category according to experts: 53%

Household Electronics

Online shares in value Jan - June '18: 27%
Expected online share in value in 2023 per product category according to consumers: 42%
Expected online share in value in 2023 per product category according to experts: 45%

Clothing

Online shares in value Jan - June '18: 26%
Expected online share in value in 2023 per product category according to consumers: 37%
Expected online share in value in 2023 per product category according to experts: 44%

Sport & Recreation

Online shares in value Jan - June '18: 18%
Expected online share in value in 2023 per product category according to consumers: 28%
Expected online share in value in 2023 per product category according to experts: 31%

Health & Beauty

Online shares in value Jan - June '18: 12%
Expected online share in value in 2023 per product category according to consumers: 24%
Expected online share in value in 2023 per product category according to experts: 22%

Home & Garden

Online shares in value Jan - June '18: 11%
Expected online share in value in 2023 per product category according to consumers: 23%
Expected online share in value in 2023 per product category according to experts: 20%

Food/Nearfood

Online shares in value Jan - June '18: 4%
Expected online share in value in 2023 per product category according to consumers: 22%
Expected online share in value in 2023 per product category according to experts: 13%

Question: what share of your total spending in product category X do you expect to spend online in 5 years?

Base: all experts, n=91
Base: all consumers, n=1004