Average expected online share in value in 2023 per product category
Media & entertainment
- Online shares in value Jan - June '18: 57%
- Expected online share in value in 2023 per product category according to consumers: 51%
- Expected online share in value in 2023 per product category according to experts: 70%
Computer & Accessories
- Online shares in value Jan - June '18: 52%
- Expected online share in value in 2023 per product category according to consumers: 48%
- Expected online share in value in 2023 per product category according to experts: 68%
Telecom
- Online shares in value Jan - June '18: 45%
- Expected online share in value in 2023 per product category according to consumers: 59%
- Expected online share in value in 2023 per product category according to experts: 67%
Toys
- Online shares in value Jan - June '18: 48%
- Expected online share in value in 2023 per product category according to consumers: 39%
- Expected online share in value in 2023 per product category according to experts: 60%
Consumer Electronics
- Online shares in value Jan - June '18: 32%
- Expected online share in value in 2023 per product category according to consumers: 44%
- Expected online share in value in 2023 per product category according to experts: 53%
Footwear & Lifestyle
- Online shares in value Jan - June '18: 32%
- Expected online share in value in 2023 per product category according to consumers: 44%
- Expected online share in value in 2023 per product category according to experts: 53%
Household Electronics
- Online shares in value Jan - June '18: 27%
- Expected online share in value in 2023 per product category according to consumers: 42%
- Expected online share in value in 2023 per product category according to experts: 45%
Clothing
- Online shares in value Jan - June '18: 26%
- Expected online share in value in 2023 per product category according to consumers: 37%
- Expected online share in value in 2023 per product category according to experts: 44%
Sport & Recreation
- Online shares in value Jan - June '18: 18%
- Expected online share in value in 2023 per product category according to consumers: 28%
- Expected online share in value in 2023 per product category according to experts: 31%
Health & Beauty
- Online shares in value Jan - June '18: 12%
- Expected online share in value in 2023 per product category according to consumers: 24%
- Expected online share in value in 2023 per product category according to experts: 22%
Home & Garden
- Online shares in value Jan - June '18: 11%
- Expected online share in value in 2023 per product category according to consumers: 23%
- Expected online share in value in 2023 per product category according to experts: 20%
Food/Nearfood
- Online shares in value Jan - June '18: 4%
- Expected online share in value in 2023 per product category according to consumers: 22%
- Expected online share in value in 2023 per product category according to experts: 13%
Question: what share of your total spending in product category X do you expect to spend online in 5 years?
Base: all experts, n=91
Base: all consumers, n=1004
Copyright GfK November 2018 | ShoppingTomorrow 2018