Average expected online share in value in 2023 per product category

Media & entertainment

  • Online shares in value Jan - June '18: 57%
  • Expected online share in value in 2023 per product category according to consumers: 51%
  • Expected online share in value in 2023 per product category according to experts: 70%

Computer & Accessories

  • Online shares in value Jan - June '18: 52%
  • Expected online share in value in 2023 per product category according to consumers: 48%
  • Expected online share in value in 2023 per product category according to experts: 68%

Telecom

  • Online shares in value Jan - June '18: 45%
  • Expected online share in value in 2023 per product category according to consumers: 59%
  • Expected online share in value in 2023 per product category according to experts: 67%

Toys

  • Online shares in value Jan - June '18: 48%
  • Expected online share in value in 2023 per product category according to consumers: 39%
  • Expected online share in value in 2023 per product category according to experts: 60%

Consumer Electronics

  • Online shares in value Jan - June '18: 32% 
  • Expected online share in value in 2023 per product category according to consumers: 44%
  • Expected online share in value in 2023 per product category according to experts: 53%

Footwear & Lifestyle

  • Online shares in value Jan - June '18: 32%
  • Expected online share in value in 2023 per product category according to consumers: 44%
  • Expected online share in value in 2023 per product category according to experts: 53%

Household Electronics

  • Online shares in value Jan - June '18: 27%
  • Expected online share in value in 2023 per product category according to consumers: 42%
  • Expected online share in value in 2023 per product category according to experts: 45%

Clothing

  • Online shares in value Jan - June '18: 26%
  • Expected online share in value in 2023 per product category according to consumers: 37%
  • Expected online share in value in 2023 per product category according to experts: 44%

Sport & Recreation

  • Online shares in value Jan - June '18: 18%
  • Expected online share in value in 2023 per product category according to consumers: 28%
  • Expected online share in value in 2023 per product category according to experts: 31%

Health & Beauty

  • Online shares in value Jan - June '18: 12%
  • Expected online share in value in 2023 per product category according to consumers: 24%
  • Expected online share in value in 2023 per product category according to experts: 22%

Home & Garden

  • Online shares in value Jan - June '18: 11%
  • Expected online share in value in 2023 per product category according to consumers: 23%
  • Expected online share in value in 2023 per product category according to experts: 20%

Food/Nearfood

  • Online shares in value Jan - June '18: 4%
  • Expected online share in value in 2023 per product category according to consumers: 22%
  • Expected online share in value in 2023 per product category according to experts: 13%

Question: what share of your total spending in product category X do you expect to spend online in 5 years?

Base: all experts, n=91
Base: all consumers, n=1004 

Copyright GfK November 2018 | ShoppingTomorrow 2018