Average expected online share in value in 2023 per product category

Media & entertainment

• Online shares in value Jan - June '18: 57%
• Expected online share in value in 2023 per product category according to consumers: 51%
• Expected online share in value in 2023 per product category according to experts: 70%

Computer & Accessories

• Online shares in value Jan - June '18: 52%
• Expected online share in value in 2023 per product category according to consumers: 48%
• Expected online share in value in 2023 per product category according to experts: 68%

Telecom

• Online shares in value Jan - June '18: 45%
• Expected online share in value in 2023 per product category according to consumers: 59%
• Expected online share in value in 2023 per product category according to experts: 67%

Toys

• Online shares in value Jan - June '18: 48%
• Expected online share in value in 2023 per product category according to consumers: 39%
• Expected online share in value in 2023 per product category according to experts: 60%

Consumer Electronics

• Online shares in value Jan - June '18: 32% 
• Expected online share in value in 2023 per product category according to consumers: 44%
• Expected online share in value in 2023 per product category according to experts: 53%

Footwear & Lifestyle

• Online shares in value Jan - June '18: 32%
• Expected online share in value in 2023 per product category according to consumers: 44%
• Expected online share in value in 2023 per product category according to experts: 53%

Household Electronics

• Online shares in value Jan - June '18: 27%
• Expected online share in value in 2023 per product category according to consumers: 42%
• Expected online share in value in 2023 per product category according to experts: 45%

Clothing

• Online shares in value Jan - June '18: 26%
• Expected online share in value in 2023 per product category according to consumers: 37%
• Expected online share in value in 2023 per product category according to experts: 44%

Sport & Recreation

• Online shares in value Jan - June '18: 18%
• Expected online share in value in 2023 per product category according to consumers: 28%
• Expected online share in value in 2023 per product category according to experts: 31%

Health & Beauty

• Online shares in value Jan - June '18: 12%
• Expected online share in value in 2023 per product category according to consumers: 24%
• Expected online share in value in 2023 per product category according to experts: 22%

Home & Garden

• Online shares in value Jan - June '18: 11%
• Expected online share in value in 2023 per product category according to consumers: 23%
• Expected online share in value in 2023 per product category according to experts: 20%

Food/Nearfood

• Online shares in value Jan - June '18: 4%
• Expected online share in value in 2023 per product category according to consumers: 22%
• Expected online share in value in 2023 per product category according to experts: 13%

Question: what share of your total spending in product category X do you expect to spend online in 5 years?

Base: all experts, n=91
Base: all consumers, n=1004 

Copyright GfK November 2018 | ShoppingTomorrow 2018