Multichannel Monitor 2011
During the Thuiswinkel Update 2011, the second edition of the Multichannel Monitor was presented. The Multichannel Monitor is an online research commissioned by Thuiswinkel.org, performed among more than 1,700 consumers in the Netherlands. The research measures the use of different channels (store, internet, print, telephone) during the orientation and purchasing process (performed by Blauw Research).