Home-shopping channels turnover Online shopping dominates the home-shopping market
Online shopping has almost become synonymous with home-shopping. In 2009 more than 92% of the home-shopping turnover was generated via the online channel. This percentage was only 69.9% five years ago. Since 2005 the turnover of the other channels, such as catalogues and post, has fallen from 30.1 to 7.6%.
Home-shopping channels turnover
|
In % of total
|
2005
|
2006
|
2007
|
2008
|
2009
|
2010-01
|
| Home-shopping |
100
|
100
|
100
|
100
|
100
|
|
| Online shopping |
69,9
|
78,1
|
84,4
|
89,9
|
92,4
|
|
|
Other channels *)
|
30,1
|
21,9
|
15,6
|
10,1
|
7,6
|
|
*) Other channels: catalogues, post, etc.
Home-shopping channels turnover, first six months
|
In % of total
|
2006-1
|
2007-1
|
2008-1
|
2009-1
|
2010-01
|
|
Home-shopping
|
100 |
100 |
100 |
100 |
|
|
Online shopping
|
76,3 |
83,5 |
90,5 |
92,5 |
|
|
Other channels *)
|
23,7
|
16,5
|
9,5
|
7,5
|
|
*) Other channels: catalogues, post, etc.
Bron: Thuiswinkel Markt Monitor
Thuiswinkel.org, Blauw Research, GfK Retail and Technology
