Putting home-shopping into economic perspective
Thuiswinkel.org sees it as its task to properly map out the Dutch home-shopping market in the Netherlands. To this end, twice yearly they publish the Thuiswinkel Market Monitor (TMM), which describes the current economic state of affairs within the Dutch branch. These periodical studies are realised in collaboration with the research bureaus, Blauw Research and GfK Retail and Technology.
Download studies (Dutch, pdf)
Some macro-economic statistics over the Netherlands
Macro-economic statistics provide us with rapid insight into the economic shape a country is in. These statistics are presented in graphs over several years in order to make them more meaningful.
The following macro-economic statistics are available:
The Dutch home-shopping market
Statistics on the home-shopping market are about the turnover and the growth in the turnover of the Dutch home-shopping market (all channels), including its share in online shopping. These statistics are presented in graphs over several years in order to make them more meaningful.
The following statistics are available regarding the Dutch home-shopping market:
Online population in the Netherlands
How many online purchasers are there in the Netherlands and how much do they spend, on average, per person? The following pages provide answers to these questions. The statistics are presented in graphs and tables in order to make them more meaningful.
The following statistics are available over the online population in the Netherlands:
Home-shopping compared with the retail trade (Statistics from the HBD)
A good indicator for assessing the trade figures of the home-shopping branch is to compare them with the trade figures of the traditional retail trade. These statistics are presented in graphs and tables over a number of years in order to make them more meaningful.
This website provides not only the turnover statistics of the Hoofdbedrijfschap Detailhandel (HBD), but also those of Statistics Netherlands (CBS). The trade figures for the retail trade of the CBS are higher than those of the HBD. The reason for this is that the CBS statistics include expenditure that falls outside the product range of businesses in the retail trade, whilst the HBD does not.
The following statistics are available on home-shopping vs the retail trade (HBD):
