Home-shopping turnover in retail trade 8.47% of the total retail trade turnover was realised via home-shopping channels in 2009. In that year the ‘traditional’ retail trade achieved a turnover of 81.5 billion euros. Home-shopping, including sales via catalogues and via the post, had a turnover of 6.9 billion euros in 2009.
It is important to note here that this much-used benchmark is inaccurate: the home-shopping turnover figures include the online sales of travel, insurance and tickets. The benchmark does provide an indication of the growing share that home-shopping has in the retail trade.
The turnover in the traditional retail trade continued to grow steadily during the past five years. That of home-shopping doubled in the same period.
Home-shopping turnover in retail trade
|
In billions of euros incl. VAT
|
2005
|
2006
|
2007
|
2008
|
2009
|
|
Retail trade
|
75,5
|
78,9
|
82,2
|
85,0
|
81,5
|
|
Home-shopping
|
3,47
|
3,96
|
5,05
|
6,05
|
6,90
|
Bron: HBD, Thuiswinkel.org, Blauw Research, GfK Retail & Technology
