Working Group: Marketing

Contact this working group.

Task
Reinforcing the social relevance of home-shopping and influencing relevant developments in the field of home-shopping in general and in the field of (online) marketing in particular.

Subjects

• Promoting new self-regulation in relevant fields in preference to new laws and legislation 
• Reinforcing existing self-regulation

Lobby issues

• Reinforcing the Thuiswinkel Waarborg hallmark 
• Revising the e-mail marketing code 
• Setting up a new affiliate marketing code between advertisers and affiliate networks

Other goals and activities

• Carrying out research into setting up a Thuiswinkel Guarantee Fund

External contacts
The Netherlands 

• VNO-NCW (Confederation of Netherlands Industries and Employers) 
• Ministries of Economic Affairs and Finance 
• Consumer organisations: Consumers’ Association, etc. 
• Supervisory organisations: Netherlands Consumer Authority, OPTA (Independent Post and Telecommunication Authority), etc. 
• Advertising Code Committee Foundation 
• Postfilter Foundation

Europe

• European Commission 
• EMOTA (European E-Commerce and Mail Order Trade) 

Members of the Working Group on Marketing:
Michel Schaeffer (bol.com), Chairman
Wijnand Jongen (Thuiswinkel.org), Secretary
Jan Bosse (Otto) 
Jacha van den Dungen (Centraal Beheer Achmea) 
Jonas de Groot (Sundio Group) 
Monique Hoeksma (Yves Rocher) 
Hubert de Koning (ECI) 
Milo Laseur (Kruidvat) 
Nick Lenten (Coolblue) 
Fer van der Plas (Macintosh Retail Group) 
Rudolph van der Kraan (Wehkamp) 
David Veldt (ANWB) 
Patrick Vroklage (OHRA) 
René Repko (Hema) 
Jan Mannaerts (Albert.nl) 
Patrick Kerssemakers (fonq.nl)